Deliverables
Microcopy
Summary
Planned content revisions in key modals to educate customers and increase feature usage.
Background
One of our senior designers started working on key workflow improvements. He asked me to help revise the modal content. We wanted to use these key moments to educate customers about concepts that are critical to version control with Abstract.
Portfolio
Check out another project.
Planned strategic content pattern changes for a critical modal
Decreased errors by 43% and increased success rates by 2x with content design changes
Led an information architecture audit and ticket dive to advocate for customers
Deliverables I’ve been responsible for over the course of my career
Revised Lattice review cycle notifications
Redesigned a settings page to drive growth by 80% and increase NPS by 20 points
Built Content Kit in Figma for folks who write microcopy
Integrated content standards with our design system to scale our operations
Revised key modals to educate product designers about version control
Revised an email nurture campaign for a product design audience
Replaced repetitive onboarding content with a unified, persuasive message