🍎

Revised key modals to educate product designers about version control

Deliverables

Microcopy

Summary

Planned content revisions in key modals to educate customers and increase feature usage.

Background

One of our senior designers started working on key workflow improvements. He asked me to help revise the modal content. We wanted to use these key moments to educate customers about concepts that are critical to version control with Abstract.

Portfolio

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🧳

Planned strategic content pattern changes for a critical modal

🌻

Built Content Kit in Figma for folks who write microcopy

🔍

Led an information architecture audit and ticket dive to advocate for customers

🔬

Redesigned a settings page to drive growth by 80% and increase NPS by 20 points

🗄️

Decreased errors by 43% and increased success rates by 2x with content design changes

✒️

Integrated content standards with our design system to scale our operations

🍎

Revised key modals to educate product designers about version control

💌

Revised an email nurture campaign for a product design audience

🚚

Deliverables I’ve been responsible for over the course of my career

🖥️

Revised Lattice review cycle notifications

🛵

Replaced repetitive onboarding content with a unified, persuasive message