Planned strategic content pattern changes for a critical modal
Planned strategic content pattern changes for a critical modal
MicrocopyIAResources
Built Content Kit in Figma for folks who write microcopy
Built Content Kit in Figma for folks who write microcopy
Resources
Redesigned a settings page to drive growth by 80% and increase NPS by 20 points
Redesigned a settings page to drive growth by 80% and increase NPS by 20 points
Product design
Decreased errors by 43% and increased success rates by 2x with content design changes
Decreased errors by 43% and increased success rates by 2x with content design changes
MicrocopyIAResearch
Integrated content standards with our design system to scale our operations
Integrated content standards with our design system to scale our operations
ResourcesMicrocopyIA
Led an information architecture audit and ticket dive to advocate for customers
Led an information architecture audit and ticket dive to advocate for customers
IAResourcesResearch
Replaced repetitive onboarding content with a unified, persuasive message
Replaced repetitive onboarding content with a unified, persuasive message
MarketingMicrocopyIA
Revised key modals to educate product designers about version control
Revised key modals to educate product designers about version control
Microcopy
Revised an email nurture campaign for a product design audience
Revised an email nurture campaign for a product design audience
Marketing
Deliverables I’ve been responsible for over the course of my career
Deliverables I’ve been responsible for over the course of my career
ResourcesMarketingTechnicalResearchIAMicrocopyProduct design
Revised Lattice review cycle notifications 
Revised Lattice review cycle notifications
MicrocopyIAMarketing