💌

Revised an email nurture campaign for a product design audience

Deliverables

Marketing

Summary

Revised an email nurture campaign to educate Abstract contributors and get feedback.

We wanted to refresh this series to guide folks through onboarding and increase adoption.

Check out another project.

🧳

Planned strategic content pattern changes for a critical modal

🌻

Built Content Kit in Figma for folks who write microcopy

🔍

Led an information architecture audit and ticket dive to advocate for customers

🔬

Contributed to 80% usage growth and increased NPS by 20 points by redesigning a settings page

🗄️

Decreased errors by 43% and increased success rates by 2x with content design changes

✒️

Integrated content standards with our design system to scale our operations

🍎

Revised key modals to educate product designers about version control

💌

Revised an email nurture campaign for a product design audience

🚚

Deliverables I’ve been responsible for over the course of my career

🖥️

Revised Lattice review cycle notifications

🛵

Replaced repetitive onboarding content with a unified, persuasive message